Helping founders and teams do the right stuff.

8+ years as a founder and CEO. Growth strategy, partnerships, new products, fundraising — whatever it takes to win 🏁

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🏗️ Background

8+ years wearing every hat.

Founded my startup at 25 and spent 8+ years wearing every hat imaginable. Built a Visa-backed, multi-currency travel card from the ground up — raising capital, building a local and offshore team, managing P&L, shipping product, driving growth strategy, negotiating contracts, and navigating compliance.

I loved the chaos. But I learnt that clarity is everything — it's the difference between being busy and actually moving. After exiting my startup, I started Victory Lap to help founders & teams get that clarity and do more of the stuff that gets them across the line

Outside of the grind, you'll find me playing average golf (HC of 21), watching my beloved Sydney Swans losing grand finals, and exploring the world with my wife and two kids.

I've worked with...

Visa Mastercard Nium ISIC Australia & NZ Contiki Flight Centre Birchal Helloworld JetPac Global Zenith Payments

⚡ What I do best

📈 Growth Strategy

🤝 Strategic Partnerships

💰 Capital Raising

💳 Card Program Launch

📱 UX/UI Design

🗂️ Project Management

📝 Commercial Contracts

📊 P&L Modelling

🛠️ Active & Recent Projects

💬 What people say

"Sam brought pace, professionalism, and genuine innovation to our partnership. He navigated real complexity and delivered a first-of-its-kind financial product to market. I'd work with him again without hesitation."

Jodie Kilian, CEO

ISIC Australia & New Zealand

"I've worked closely with Sam on go-to-market strategy and commercial partnerships, and he brings a level of creativity and commercial rigour that's genuinely rare."

David Hughes, Managing Director Asia Pacific

UniGlobe International

"Sam brought a clear strategy and moved faster than anyone we'd worked with before. His attention to detail is extraordinary — nothing gets missed, and you always feel like he's three steps ahead."

Tessa Allen, Co-Founder

League Beauty

✉️ Work together

Let's have a chat.

Fractional

Embedded as part of your team — ongoing, flexible, and accountable to outcomes.

Project-Based

Scoped around a specific outcome — clear deliverable, defined timeline.

Advisory

Strategic input on demand — great for founders who need a sharp sounding board.

If you think there's a fit, get in touch — no pitch, no pressure.

DM me on LinkedIn